Where is the limit of what is an invasion of privacy? As technology has increased, there has been a lot of arguments of what is public versus private information on the web. Since the internet is still relatively new, there is a very fine line and no explicit definitions of privacy on the web. Specifically this issue is related to Facebook and Twitter.

In Brave New World of Digital Intimacy, Thomson also explains,”Zuckerberg, surprised by the outcry, quickly made two decisions. The first was to add a privacy feature to News Feed, letting users decide what kind of information went out. But the second decision was to leave News Feed otherwise intact.” The need for privacy on the web is extremely important and is a constant discussion.

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People believe that if something is private on the web, that it is actually hidden, but this is always the case. Sites such as Facebook use the data posted on the web for their own research without the users knowledge. For example, if I google a pair of shoes while having Facebook opened on another window, advertisements of those same shoes start to appear. While this is harmless information being used, it creates a dangerous line of information being gathered without my knowledge.

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Another more harmful example of this is shown in How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. The article explains that “every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy.” (3) Usually this consists of liking dark instead of milk chocolate or your favorite laundry detergent brand, but in this case, Target discovered a girl was pregant before she had even told the father of the baby. This is a prime example of why there need to be specific rules of privacy within the internet. While the internet, and social media specifically is still relatively new, the need for privacy is as necessary as every. People need to be more aware that anything posted on the internet is permant even if has been deleted. There is a digital footprint but it should not be used without expliciting allowing one to.

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It has become more and more common to privatize social media sites such as Facebook and Twitter, but that does not necessarily mean they are private. During senior year of high school, a majority of students change their Facebook names so that colleges cannot find them. This phenomenon of changing one’s name is also prevalent when searching for jobs. While people think that changing names hides their information, in reality once something is posted on the web, there is always a way to retrieve the information. There need to be stricter rules on privacy online.

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There is a time and a place for everything and while people are starting to learn that not everything needs to go on social media sites, there is a need for increased awareness.

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Hill, Kashmir. “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did.” Forbes. February 16, 2012. Accessed January 25, 2017.  http://www.forbes.com/forbes/welcome/?toURL=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fkashmirhill%2F2012%2F02%2F16%2Fhow-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did%2F&refURL=https%3A%2F%2Fwww.google.es%2F&referrer=https%3A%2F%2Fwww.google.es%2F.

 

Thompson, Clive. “Brave New World of Digital Intimacy.” The New York Times. September 06, 2008. Accessed January 25, 2017.  http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html.

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